Your B&B Leaflet – Top 5 Tips for Creating One
The majority of my business comes through the internet and I am rarely (maybe once or twice a year) asked to send a leaflet through the post to prospective guests. However it still makes good sense to have some leaflets printed.
It will normally cost you a few hundred pounds to have leaflets printed. Unlike your website, you won’t be able to chop and change, make improvements or correct mistakes. Your leaflet supply will normally last a few years. So it’s important your leaflet is as good as it can be.
1. Have The highest Quality Leaflet You Can Afford
All of your marketing material should reflect the quality of your B&B. Your leaflet and website will quite often be the first point of contact guests have with you. If your leaflet is home printed on a cheap printer and your website homemade (unless you are a professional web designer of course) it will probably put potential guests off.
2. Getting Your Leaflet Design Right
All of your marketing material should have the same look and feel, so if guests have looked at your leaflet they’ll recognise it is the same place as they’ve seen on the website.
Make sure your leaflet reflects the design of your website. Use the same colours, fonts, logos and photos wherever possible.
The most popular size of leaflet is 1/3 A4 – it will fit in display racks and it’s easy for people to put in their pockets or handbags.
3. Get Your Wording Write
Just like your website it is really important to think about who your audience is and to write a leaflet that will sell your B&B to them. It is photos that sell the business so include lots of those, but make sure you also include short punchy paragraphs that describe the experience as well as the facilities.
4. Think Carefully About What You Will Include In Your Leaflet
Unless you are very active at handing out your leaflets you will probably find that you have them for several years. Make sure that whatever you include in your leaflet is likely to remain unchanged for the foreseeable future, and print off a separate insert with information that may change.
The obvious example is prices. But you may also decide to change your terms and conditions; stop accepting children, start accepting dogs etc.
Also think about the additional services you offer – you may well be planning to offer meals now – but will things change in the future?
My biggest mistake was putting my rating and award on the front of the leaflet, then one month later being upgraded from a Silver to gold award. Luckily VisitBritain do sell little stickers that you can stick over the top!
5. Always include your contact information on the leaflet.
You will need your business email address, website and telephone number.
And finally check, check and check again before you commit to getting 1000 copies printed! It’s probably also a good idea to get a couple of friends or colleagues to read it through as well. Make sure your spelling and grammar are perfect.